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Keeping an Eye to the Future

McDonald Optical has been a premier optical center in Iowa for 61 years. Since opening their doors, the family-owned business has always focused the importance of good vision, superior customer service, and community relations. Their optometrists provide individualized vision services for the entire family.

Reid McDonald, the third generation owner of McDonald Optical, proudly continues the work started by his grandfather in 1956. McDonald understands the crucial link between vision and education. He is passionate about ensuring everyone in the community has access to sight - especially underprivileged kids.

Underprivileged children often learn to cut corners where their vision fails them due to unlikelihood of testing. McDonald Optical offers a simple solution to this problem: they give 5 exams and 5 pairs of eyeglasses to underprivileged kids in the community every month. Nominations for this service are submitted by local schools.

These free exams and glasses foster a better learning environment for underprivileged children in the Iowa City area. Sight is a crucial learning sense. An estimated 80 percent of childhood learning occurs through sight. Children with poor eyesight tend to avoid visual work including reading, have difficulty identifying nonverbal cues, have lower comprehension, and have shorter attention spans than their peers. McDonald Optical is giving underprivileged kids a chance to succeed.

McDonald Optical’s longstanding commitment to good vision will better the entire community for years to come. They truly have an eye on the future.

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