Locals Love Us CEO Starts Discussion On Important Advertising Industry Trends

Sioux Falls, SD, September 24, 2015 РLocals Love Us President & CEO Nathan Schock has started a LinkedIn Pulse blog discussing the trends in the advertising industry that are driving interest in Locals Love Us. Schock’s blog will focus on three big shifts in the local media advertising industry:

  1. The massive fragmentation of media sources
  2. Increasing consumer avoidance of advertising
  3. Consumers seeking more trusted sources of information

"There are some big shifts happening in the advertising industry that are driving interest in trusted sources of information like Locals Love Us," Schock said. "But with the size and impact of the advertising industry, those shifts are the cause, and result, of huge changes to businesses, consumers as well as the relationship between the two."

To launch the blog, Schock summarized the trends in a white paper, entitled: Local Media Advertising: a $130 billion industry in transition. The blog is at:

"I'm really looking forward to discussing these big trends," said Schock, "because they could lead to advertising that better serves both consumers and business owners. And that's the mission that drives everything we do at Locals Love Us."

About Locals Love Us
Locals Love Us ( is a national franchise that delivers a comprehensive listing of a city's most-loved businesses to its community through its annual survey and directory. Founded in 2004, the company operates in seven markets and has a strong commitment to strengthening local business communities.


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