Phone: (903) 663-1489

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American Pool


American Pools has been building, renovating & servicing swimming pools in the East Texas area since it was established in 1980 by Mark Iwan. We have committed ourselves to excellence in high quality custom gunite swimming pool installations, renovations, & a wide variety of services at an affordable price. Our goal is to save your long term cost with our experience & quality work, combined with a personal & unique touch.


Here's what out clients have to say about our services!

American Pools, built & serviced our pool over fifteen years ago. In 2010 I hired American Pools to do a complete make-over on my back yard. They had great ideas and it’s a great family owned and operated business. Mark is on the job working and checking his crews regularly to make sure the workmanship is at its best quality. His quality of work is one of a kind and whenever I have a problem, they are just a phone call away and they take care of my problem in timely matter. If I every build another home, American Pools will do my pool and landscaping. 

If you will take time to look at his quality of work you will know what I talking about. Also, he services my pool on a weekly basis and is always there 12 months out of the year and all I do is enjoy my pool and back yard. Thanks American Pools for being my pool company.


The service from Mark and American Pools is great! They are always quick to come out after a call.  The few times I have used other guys, I later had Mark coming out to solve the issues the first guys couldn't.

Brian Deslatte

"While I've heard many people complain about problems with their pool builder, my overall experience was really good. As with most construction projects, we experienced some delays, however we were able to use the pool when we moved into our home. My favorite thing about American Pools is that Mark is personally involved in every phase of construction rather than just subcontracting the project out. From initial design to tile work and finish-out, he personally oversees (or does) pretty much everything. Their company has also been very prompt in performing routine repairs and maintenance. I would definitely use American Pools again!"

Mark & Rebecca Camp

"American Pools has serviced our pool since 2008. They are like clock work when it comes to maintenance. If we have a problem they respond. Recently they replastered our swimming pool and it looks great. We are very satisfied!"

Towne Lake Village
Longview, Texas

We have used American Pools for many years, and can always count on Mark and his crew to keep our pool looking great! Whether it's scooping the leaves, keeping the chemicals balanced, or changing the light bulbs -- we rely on them to always do a professional job!

Holly and Scott Forbes

We had been planning a pool for many years and finally we did it to lure the grand kids. We added a heater to lure them over spring break. It worked!

We did a little comparative shopping, but I had total confidence that Mark would build the pool right. We decided that trying to save money would only cost us in the future. The pool is perfect. It is a few feet longer and deeper than normal, but perfectly proportioned. The rock waterfall is perfectly proportioned, (not too small like some we saw) and is very calming on a hot afternoon. It’s also great for atmosphere when we have evening parties around the pool. We have had American Pools maintain the pool for us since completion and are totally satisfied. 

Thanks Mark for building "the perfect swimming pool" for us. 

Jim and Genie Bartlett 

If you want a beautiful, top quality swimming pool, built by an honest, professional pool company, then you need to contact American Pools! We could not have had a better "pool building experience"! Our pool is more than we ever imagined! Owner, Mark Iwan, his pool crew, and office staff were so great to work with, and always went over and above to make sure we were pleased with our pool. It was so nice to be able to work with such likeable people of high integrity! We would definitely recommend American Pools to anyone wanting a quality swimming pool! 

John and Karen Thomas

We chose Mark at American Pools because of his reputation of being an honest and diligent businessman. We also knew that he had a vested interest in maintaining his business, as his family is also a part of his business and resides in the city of Longview. We were extremely happy with the end product as well as the process of building it. American Pools was efficient in the use of their time and was always easily reached when necessary. They continue to stand by their product and are available if we ever need them. We recommend them to anyone who wants to enjoy the wonderful benefits of having your own pool. 

John & Pam DiPasquale

We have been working with American Pools for the past 2 years and their service and support has exceeded our expectations. Their personnel are professionally trained, excellent at what they do and are focused on customer service and customer satisfaction. American Pools maintains our pool weekly, have relocated our pool equipment to a different part of the yard and installed a winter pool cover for us. They are an outstanding organization and I would recommend them to anyone looking for a new pool or pool service. 

Laura and Ron

American Pool