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For over 40 years, Barron's has been a staple of Longview, Texas' retail community. From it's start as a bookstore in 1972, the then 1,500 square foot store has grown to over ten times that size today to also include a women's boutique, body & bath, home décor, and much more. In addition to this "specialty department store", Jim and Julia Barron also opened Café Barron's in 1995 offering gourmet fare in a polished casual setting. This unique blend has captured the attention of The Wall Street Journal, Southern Living, and Texas Monthly to name a few.
In 2005 Jim and Julia were joined by their son Brandon, a 1998 graduate of Baylor University's Hankamer School of Business.