Who's Toy House

Who’s Toy House is a family-owned, independent toy store located right here in Rapid City. We believe play should inspire creativity, curiosity, and joy—for kids of all ages!

Our shop is filled with all kinds of toys to spark imagination, from active play and arts & crafts to books, cars and trucks, glow-in-the-dark fun, plushies, puzzles, and hands-on STEM activities. Every visit is a chance to explore, discover, and play in a fun, creative atmosphere designed to bring out every child’s sense of wonder.

And because every gift should feel special, we offer complimentary gift wrapping with every purchase—our treat to you!

Come visit Who’s Toy House, where imagination comes to life and playtime never gets old.

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What the Locals are Saying

"Who's Toys really do have the best pricing! We love to get all our favorite toys from here! Quality Brio trains, fantastic Magna-tiles (and always keeping up with the new sets). Dress-up that is so adorable, Schleich animals, the best quality toy animals! And all the Tonies! We also adore the staff who are so personable and helpful! Not to mention their great gift wrapping skills! We love them!" -Molly Z.

"Super friendly staff and they went out of their way to help us find the games we were looking for!" -Jon F.

"Who's Toy House is one of my favorite stores in all of the Black Hills! Every time we have visitors, we make sure to take them to Who's — yes, even the grownups (who love it as much as the kids). Who's is where I buy every gift for every occasion — and I'm pretty sure I have equally as much fun shopping here as the kids have when they open their gifts. Somer does such a great job sourcing the unique, quality toys and games for every age — every time I shop there's something new to love. Who's Toy House is the best toy store I've ever seen — and we are so lucky to have it here in Rapid City." -Michele B.